Why EdTech Is At A Dead End and what to do about it …
Edtech Is At A Dead End - that's what we learned after being in the EdTech world for several years now.
Sounds harsh, but after this 5 min pitch, you will know how to solve this problem.
99% of all the edtech companies have one thing in common. They create its own proprietary data format for its learning solution. Yours likely did too.
Leading to the fact that there are thousands of proprietary data formats in the EdTech field nowadays, Leaving our edtech environment like this:
A sea full of lonely islands. As a result of the thousand different proprietary data formats, EdTech became a highly fragmented market where everyone works independently on its own lonely island.
And while it might have been convenient in the beginning to have your own data format, it will show its disadvantages now:
The learning content is trapped on your platform. Nothing gets in. Nothing comes out. Content is stuck in your proprietary data format.
Leading to the point where publishers and other content owners refuse to bring their learning content to your platform.
Solution providers like you, here to make an impact, end up at a Dead End.
Edtech lacks Data Interoperability therefore, it gets stuck. And this is a huge problem.
Education is meant for application. Education leads its own life. It is highly dynamic and in constant evolution. Learning content is not something that should be pressed into proprietary data formats to just sit there forever. It needs to flow in and out, regardless of whether it's free or paid learning content.
Yet all we do is make learning content proprietary.
But you all are here to make an impact. And making an impact in Education means making learning accessible.
To do that we need to go from high fragmentation to high data interoperability. So that content becomes exchangeable, shareable, and easy to monetize across the digital educational world.
without lock-ins for the publishers or the users
for more accessibility
faster development
and better solutions for your customers
all that brings Interoperability
How do we get that?
By building a bridge for the learning content, so it can flow and the thousands lonely island's turn into one ecosystem. This bridge increases interoperability, eliminates lock-ins, lowers entry costs and makes learning content accessible.
Win Win Win Situation.
A standard for creating powerful digital learning content
And this is how it works:
Each bit gets marked for what it is (a video, text, quiz, and so on) in a lightweight markup language so that it can be created & processed by the computer in an easy, workflow-friendly and productive way.
Simple as that. So keep doing what you do best:
So that education can flow.
Be a part of the ecosystem today and join other thriving edtech companies that make a real impact in the digital education world.